Emotions linked to a memory, this is the beginning of the journey into the world of BB Saint Tropez.

From filming a movie at the beach of Pampelonne to Club 55, an unknown fishing village became a landmark of the international jet set in the 1960s. And in this atmosphere of freedom and carefreeness,  over the years, so many people choose this place for their holiday destination.

Today BB Saint Tropez embodies the soul of those places, with the hope that whoever wears it will spend happy days enjoying every moment of freedom.